ABOUT
laura
Creative Director. Brand Strategist. Storyteller.
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her
STORY
Laura Lanteri is a Creative Director and Brand Strategist with almost 20 years of experience in strategy, marketing and communication, having worked for some of the most notable advertising agencies in the world (Havas Worldwide / BETC EURO RSCG, Untitled Worldwide, RXM Creative, among others). She has pioneered global omni-channel storytelling for leading luxury and fashion brands, achieving record-breaking engagement levels on all the campaigns she created. Laura started her creative career in corporate roles at brands including Louis Vuitton and Gucci, where she lead omni-channel strategies to re-position the brands and their image. As a brand consultant, Laura lead the conceptualization and execution of global campaigns for high profile accounts like: Hermès, Loro Piana (LVMH), Tory Burch, The Gap, Brooks Brothers, Swarovski, Harry Winston, W Magazine, Hearst Publications, among many others. Laura holds an MA from Harvard University and a BA and MA from Bocconi University (Milan, Italy).
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